I am Niccoló Gloazzo.
I help eCommerce businesses to grow, fast via testings, analysis and implementation! Currently, part of the growth team of Kettle & Fire, focus into CRO and optimization running over 100 tests yearly to improve key metrics.

I work/ed with

Wanna reach out?

Fantastic work. Love partnering with him. He's very thorough, asks great questions, and is fantastic at communicating complex ideas. Big fan.

AdamProduct Owner @ Singularity University

If you are looking for a CRO professional that will help your team and guide it from a CRO perspective then look no further!

AmitaiMarketing Manager @ OverstockArt

Niccolo was one of the best Upwork freelancers I've worked with. We initially hired him to set up A/B tests for us on VWO. He has very strong communication skills and initiative.
Anyways that's just a quick summary but Nicco is a valuable asset to the company. Everything from creating dev/ui scopes, to launching experiments, to analyzing, to QAing. Basically a full-stack CRO testing member.

WilsonHead of Growth @ Kettle & Fire

Nicco was instrumental in getting Perfect Keto's analytics into a simple and useful place. We'd stopped and started with custom builds, data warehouses, and nothing worked for us. He brought a playbook that was perfect for an ecom biz like ours, and ran the project like a pro. 10/10 would recommend.

WillMarketing Manager @ PerfectKeto

I work/ed with companies that make from ~10K per year up to ~40+ Mill

I like DTC companies because I believe there are so much opportunities to scale fast with the right tools, skills and strategies.

Get In Touch

Ecommerce Growth

I enjoy to analyse ecommerce and help them to grow online

I have a podcast

I run meetups in Amsterdam & Milan as well as a podcast


I like to play with data, see the LTV of your clients per channels, create custom reports to give you a full picture of your business

Unrivaled Quality

Manage teams, building teams, develop teams


Where possible I enjoy to automate reptitive tasks to maximise efficiency


AB testing is something I do on daily basis, I like to plan, review, launch and analysis how I can make your website sell more